Oral Presentation , Page 101-114 (14) Full Text (1.25 MB)

Volume Title: Digital Technology in Architecture and Arts - Era Challenges

DOI: 10.21608/dtaa21.2022.1744

Reda Mohamed Ibrahim Gab Allah

Graphic Department, Faculty of fine Arts, Alexandria University, Egypt

Because of the interaction on social media platforms, memes have emerged as a distinct graphic influencer, and the research problem questions the impact of specialized and non-specialized mass participation in updating and enriching interactive memes, and the importance of research in focusing on virtual media such as applications, programs, and physical media such as paintings and smartphones in spreading the culture and understanding of memes.
The study also aims to study the illustrative effect of interactive memes on social culture and directing public opinion, through the descriptive-analytical approach, and within the limits of a study in the period from 2004 to 2021. The results of the study were: Creating a visual and symbolic language circulating among the pioneers of social media platforms, in addition to The material and moral return and the effect of memes on social behavior. The study also recommended intensifying studies on memes

Recent trends; memes; interactive

Contemporary Trends

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