Oral Presentation , Page 435-458 (24) Full Text (1.03 MB)

Volume Title: Digital Technology in Architecture and Arts - Era Challenges

DOI: 10.21608/dtaa21.2022.1730

Ahmed Shehata

Graphic Department, Faculty of Fine Arts, Mansoura University, Egypt

The theory of double symbolizing plays an active role in the design of the book cover design, due to the use of a set of verbal and visual signs, in addition to the aesthetic direction of the visual formulation that it possesses and refers to the representation of information and the expression of the content of the book for its importance. Therefore, the research problem was represented in the following: the obvious shortcoming in the technical aspect, and the hypotheses of the research came to explain the role of double symbolizing in the graphic visual formulation, and the importance of the diversity of aesthetic styles in addition to the investment of available techniques using the descriptive approach and the case study, And the goal of the research was the importance of designing the cover book As a means of communication with the recipient, the time limits of the research were represented in the period between 1857 to 2021, while the location limits included Egypt and the world. The research includes two axes, one of which deals with research procedures and the definition of keywords, and the other axis deals with an analytical study of a random sample representing different aesthetic styles, followed by the results and recommendations and then the research references.

Double Symbolizing; Graphic; Book Cover

Arts, Heritage and Culture